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Branding is the process of giving something or someone a clear and recognizable identity. It can include a name, logo, colors, words, sounds, and a style of design. These features help people tell one brand from another and remember what it represents.
The word comes from an old practice of marking animals with a hot iron so their owners could identify them. Today, branding is usually done through advertisements, packaging, websites, and customer experiences.
The word comes from an old practice of marking animals with a hot iron so their owners could identify them. Today, branding is usually done through advertisements, packaging, websites, and customer experiences.