Visual communication

Ways of communicating information without words.

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B is for Branding

Branding is the process of giving something or someone a clear and recognizable identity. It can include a name, logo, colors, words, sounds, and a style of design. These features help people tell one brand from another and remember what it represents.

The word comes from an old practice of marking animals with a hot iron so their owners could identify them. Today, branding is usually done through advertisements, packaging, websites, and customer experiences.

C is for Chart

A chart is a way of visually showing some information. Charts are often used to compare the amounts of two or more things in an easy to understand way.

D is for Draw

Drawing is a way of putting a picture you have in your head (or something you can see) onto a piece of paper, using your hands and a pen or pencil. Drawing is different to writing, as you are putting down a literal picture of what you are thinking about instead of writing the words to describe it letter-by-letter.

E is for Emblem

An emblem is a stylized picture that represents a something like a person or an organization. Emblems tend to be recognizable and are often seen on flags, uniforms and branding.

E is for Emoji

An emoji is a small picture used to show a feeling, object, or action. Common examples include a smiling face, a heart, a thumbs-up sign, and a picture of food. Emojis can add meaning or emotion to words in text messages, emails, and online posts.

The word emoji comes from Japanese: e means "picture" and moji means "character". The first emoji set was created in Japan in the late 1990s for mobile phones. Different devices and different apps may show the same emoji with slightly different artwork.

H is for Hieroglyph

Hieroglyphics are an older form of writing made up of pictures. Each picture, or hieroglyph, can represent a concept (such as daytime or spring), a phonetic sound, or simply be a drawing of an object to be taken literally.
Ancient hieroglyphs were like our alphabet today - not everyone could read or write in hieroglyphs, only those that were taught how to.

L is for Logo

A logo is a picture that represents a company or product.

The photo is of the Apple logo.

M is for Map

A map is a special drawing of a place that helps you find your way around. A map can be of the entire world, a city, one small town, or even just one building.

P is for Pictogram

A pictogram is a simple picture or symbol that represents something without using words. For example, a picture of a walking person can show a pedestrian crossing, and a picture of a fork and spoon can show a place to eat.

S is for Symbol

A symbol is a kind of picture that means something. Symbols are often used on signs, where they can express a lot of information that you can understand quicker and easier than writing.